Need For Social Media In Tourism Marketing Proves Crucial

Posted on July 30, 2009

When it comes to social media marketing, if your CVB or tourism bureau doesn’t at least have a presence in networking sites, you are already behind. According to a recent story, interactive marketing is forecasted to represent 21 percent of all marketing dollars spent in 2014, making it a $55 billion industry. Companies involved with social media in the past year have increased their revenues by 18 percent.

What’s so special about Facebook and Twitter? Well, traditional marketing and advertising just falls flat compared to the benefits of social media. Getting plugged into a variety of different networks targets different key demographics your CVB or tourism bureau is trying to reach.  E-mail marketing and social networking pushes your brand into the homes and offices of your most valuable asset: your potential travelers.

One size doesn’t fit all with social media, though. Knowing which social networks are most beneficial to you can be a little overwhelming. What works in Twitter doesn’t work on Linked In. Simply subscribing to social media doesn’t instantly reap results. You must know how to interact in each of these networks, and you must continuously update them and be social.

Keeping up with various social networking accounts can be a little tedious. At Simple Tourism, professional SEO writers can market articles from your Web site by using social media optimization. We can make suggestions to what social networking sites you should join, and monitor your accounts for you. Contact us for more information.

Jessica Swink is a freelance writer is specializing in articles about SEO for travel Web sites and social media optimization.

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