Target Your Tourism Marketing Toward Destination Weddings

Posted on July 29, 2009

In a tough economy, few businesses have the assurance that they will stay afloat. One industry, though, might be recession proof: the wedding industry.

Couples spend more than $20,000 for a wedding on average, and most spend 50% more than their intended budget.  Before brides start crunching the numbers for flowers, cakes, dresses, bows and candlesticks, they first have to decide on the venue. Although most brides look to local churches and reception halls, an estimated 272,000 weddings a year are destination weddings. If the bride chooses to go this route, narrowing down where she wants to get married can be a simple as a quick Google search. How does your CVB or tourism bureau promote itself to grab her attention?

Your Web site should have strong travel writing and tourism marketing strategies waiting for brides. A list of different venues your destination has to offer including pictures, capacity numbers and proximity to lodging and airports will be her guide as she makes her decision. Not only can she bring the business of wedding planning to your front door, but her 150+ guests will enjoy the sights and sounds of a new area.

If you think your destination boasts the potential for beautiful weddings, hiring a strong content writer with SEO capabilities and a background in social media optimization can yield results. Simple Tourism specializes in these two aspects, delivering top search engine placements to our clients. If you are interested in our services, please browse our site and see some of the work we do for current clients, including Currituck County’s Outer Banks destination wedding site. Contact us today for a free quote.

Jessica Swink is a freelance writer specializing in articles about travel SEO writing and professional SEO and Internet marketing services.


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