Travel Guide for CVBs: Marketing Your Destination’s Size Gets Results

Posted on August 10, 2009

If your CVB or tourism bureau rarely or never sees its city being used for conventions or meetings, it may not mean that your destination doesn’t have much to offer. It might need a brand makeover. How does your DMO or CVB cater its Web site to make its city or town appeal to visitors?

No city is too large, and no town is too small to attract convention-goers. The first hurdle to clear when showcasing your destination is making sure you brand your size well.

If you are trying to market a large city, your goal should be to make it seem smaller to tourists. To some, the thought of going to a large, new place can be overwhelming. A Web site catered to that person will include public transit routes, hotel information, restaurant guides and estimated travel times to and from points of interest. Making your convention center the focal point of your Web site while setting everything else of interest around it will make visitors feel that your destination is all-inclusive and easy to navigate.

However, if you are promoting a small town, you might want to make the town feel as big and welcoming as possible. Play up your town’s big features, showcase restaurant reviews and focus your attention on what sets your town apart from others on its Web site. Using photo sharing sites like Flickr to help share pictures on your Web site is a great way to show off local flair. Like a large city, focus again on your town’s meeting facilities. They may not be the size of a convention center, but they could appeal to smaller organizations.

No matter your city’s size, your CVB or travel bureau can attract crowds with the right tools. A successful tourism Web site with high search rankings will attract people far and wide to take a second look at your destination. Not sure where to begin? Contact us today for  more information.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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