Using Social Bookmarking for Tourism Marketing: Mixx

Posted on August 4, 2009

socialbookmarking-mixxWhat is it?

Mixx is a social bookmarking site that allows its users to view a customized list of sites they want to see on the web. When you log in to Mixx, you see the top stories in each of the categories you want to see. Categories consist of Popular, News, Entertainment, Sports, Business, Life, Health, Tech, Science, Fun and Community. In order to see stories on this site, users have to submit a link. Then, other users can vote on its popularity. As pages gain popularity, they can move up and down the story popularity rankings, which have an effect on where the story is placed in certain categories. Users can also join communities that share similiar interests to help generate information about what they are interested in.

Who uses it?

Mixx users are most active in their individual communities they can join. By finding other Mixx users that are interested in what you are, more news stories are generated toward a specific topic. Most users are information seekers who have what they want to read brought to their profile page for easy accessibility.

Benefits in Tourism Marketing

If your company has a blog that generates a different URL for each entry, it is wise to take advantage of social bookmarking sites. It is easy to get started sharing content on Mixx. Finding people that are interested in your company’s interests is a great way to network and attract clients. After you upload your site’s address, you can tag it with keywords like “travel,” “tourism,” “destination,” and “resorts” that make it easier to be found by users.

How to sign up

Signing up for Mixx is easy. You can either use your AOL, Yahoo, Google, Facebook or Open ID information, or create a new account with an e-mail address and password. Take a few minutes to get yourself familar with the interface and the posting of information. Join a few communities and be sure to keep posting your Web sites often.

Social media optimization defines the use of new portals and sites designed to bring people of common interests together, and travel-related companies have recognized the marketing potential for such sites. At Simple Tourism, we specialize in the maintenance and development of your brand and destination via social media exposure. Social networking sites offer Internet users the opportunity to discover where to eat while on vacation, and which resorts have the best deals. These networks also provide businesses the opportunity to boost the link popularity of their main websites and draw potential subscribers to become regular visitors of their sites as well. When you sign on with Simple Tourism for our SMO package, you have the option of customizing a social media presence as it suits your business or bureau. Contact us today for a free quote.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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