Using Social Bookmarking in Tourism Marketing: Delicious

Posted on August 4, 2009

What is it?

Delicious is a straight-forward social bookmarking site that allows users to search for articles by keyword, or tags. You can also join networks, allowing you to find friends and interesting people to see what they are bookmarking. Sending and receiving pages of interest can be achieved by a few clicks of a button.

Who uses it?

Anyone can use Delicious, although it is probably mostly used for people who are constantly reviewing and searching for information online. Delicious allows you to organize your favorite pages and find others who may find the same things interesting, yielding similar results.

Benefits in Tourism Marketing

Delicious allows users to post URLs to notable sites. After submitting, you have the opportunity to assign tags to the article, putting it in the same category as related page. For example, if you are trying to promote your travel agency, you can submit the URL and tag it with “tourism,” “hospitality,” and “resort.”  This allows it to come up in all searches with these keywords, allowing people to find it faster. The more places your site is published online, the more chances it has to direct more web traffic to your site. Also, if your business has a blog, each article can produce a different URL, allowing for more opportunities to promote your business online. You can use Delicious to search to see what people are bookmarking the most, giving you an insight on what people really want in each category.

How to Sign Up

When you register for a Delicious account, you must provide your first and last name, along with an e-mail address. Create a username and password, enter a captcha and move on to the next steps. Steps 2 and 3 in the registration allow you to download a toolbar to easily bookmark favorite pages, as well as import existing bookmarks from your browser.

Social media optimization defines the use of new portals and sites designed to bring people of common interests together, and travel-related companies have recognized the marketing potential for such sites. At Simple Tourism, we specialize in the maintenance and development of your brand and destination via social media exposure. Social networking sites offer Internet users the opportunity to discover where to eat while on vacation, and which resorts have the best deals. These networks also provide businesses the opportunity to boost the link popularity of their main websites and draw potential subscribers to become regular visitors of their sites as well. When you sign on with Simple Tourism for our SMO package, you have the option of customizing a social media presence as it suits your business or bureau. Contact us today for a free quote.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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