Using Social Bookmarking in Tourism Marketing: Kirtsy

Posted on August 4, 2009

socialbookmarking-kirtsy1What is it?

Kirtsy is a social bookmarking site that allows users to bookmark articles on sites they think are the most interesting, then put them in a popularity contest against each other. On Kirtsy, articles are categorized into articles about: Arts & Entertainment, Design & Crafts, Family & Parenting, Fashion & Style, Food & Home, Internet & Technology, Mind, Body & Spirit, Travel & Leisure, Politics, and World & Business.

Who uses it?

Although it mimics popular bookmarking sites like Digg and Delicious, Kirtsy is directed toward the female audience. Most of the articles have something to do with women’s interests, and articles get voted on relevance to make sure they do.

Benefits in Tourism Marketing

Like most social bookmarking sites, publicizing your CVB or tourism bureau is easy when you can post URLs of each new blog. If your travel agency offers services or products that women would find useful, place it on Kirtsy to increase its likelihood of getting seen by potential clients. By generating content for your company as many times as possible on the Internet, you are building the exposure of your brand. Kirtsy also has the option to categorize submitted articles as “Travel & Leisure,” which would help direct traffic to your site and ultimately, your destination.

How to Sign Up

To register, simply provide an e-mail address and desired username and password and you are well on your way to adding and reviewing content online.

Social media optimization defines the use of new portals and sites designed to bring people of common interests together, and travel-related companies have recognized the marketing potential for such sites. At Simple Tourism, we specialize in the maintenance and development of your brand and destination via social media exposure. Social networking sites offer Internet users the opportunity to discover where to eat while on vacation, and which resorts have the best deals. These networks also provide businesses the opportunity to boost the link popularity of their main websites and draw potential subscribers to become regular visitors of their sites as well. When you sign on with Simple Tourism for our SMO package, you have the option of customizing a social media presence as it suits your business or bureau. Contact us today for a free quote.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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