Using Social Bookmarking in Tourism Marketing: Reddit

Posted on August 4, 2009

socialbookmarking-reddit1What is it?

Reddit falls into the bookmarking category of social media. It’s a simple concept allowing users to provide content and vote on what they see. The more “good” votes they receive, the more likely the sites are to jump up to the homepage. Each user is also assigned karma, which is how much “good” they have contributed to the Reddit community. With each good vote, users get one point. In addition to providing numerous categories to filter submitted links, Reddit also allows users to create their own category.

Who uses it?

Reddit isn’t as popular in the bookmarking world as Digg and Delicious, but most people who use this site use it for the same reasons. It still serves the same purpose of providing information to people, so Reddit users are more than likely newshounds with more than one bookmarking account.

Benefits in Tourism Marketing

If your destination’s Web site has a blog, this is another place to submit each entry for an increased amount of exposure to the Internet. When posting each URL in Reddit, you are allowed to submit tags for each entry, giving your entry a greater chance of being found by someone who is looking for it. Someone may log on and search for “popular beach destinations.” If your blog entry is posted in Reddit and tagged as “popular beach destinations,” it will be read by a greater audience than just your Web site’s audience. Not only does your travel Web site need to be written in a way it will be found easily in search engines, but it needs to have a great presense online, incorporating many different social media networks. This will give your CVB or tourism bureau a greater opportunitity of showing up in a search bar.

How to Sign Up

To register, simply provide a username, e-mail and password. Unfortunately, Reddit doesn’t explain the rules of the site very well, so take some time to familiarize yourself with the setup. Start reviewing articles and submitting them into appropriate categories and you’ll get the hang of it.

Social media optimization defines the use of new portals and sites designed to bring people of common interests together, and travel-related companies have recognized the marketing potential for such sites. At Simple Tourism, we specialize in the maintenance and development of your brand and destination via social media exposure. Social networking sites offer Internet users the opportunity to discover where to eat while on vacation, and which resorts have the best deals. These networks also provide businesses the opportunity to boost the link popularity of their main websites and draw potential subscribers to become regular visitors of their sites as well. When you sign on with Simple Tourism for our SMO package, you have the option of customizing a social media presence as it suits your business or bureau. Contact us today for a free quote.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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