Using Social Networking in Tourism Marketing: Facebook

Posted on August 6, 2009

socialnetworking-facebookWhat is it?

Facebook is one of the front-line social networking sites on the Internet. With a few clicks of the mouse, users have the opportunity to create a profile online, listing as much or little information they desire including everything from political affiliations to favorite books, interests to work history. Keeping up with friends, coworkers and family has never been easier with direct messaging, photo sharing, status updates and “wall” postings.

Who uses it?

Facebook boasts more than 250 million users, more than 120 of which log in each day. The fastest growing demographic of Facebook are those 35 years an older, and more than 5 billion minutes are spent on Facebook each day world wide. With these statistics, it’s easy to see why Facebook has become an integral part of most everyone’s personal and professional life.

Benefits in Tourism Marketing

This social networking site doesn’t just put people in touch with each other, but has the opportunity to put people in touch with your CVB or tourism bureau. Creating a profile for your travel agency is a simple way to have just one more corner of the Internet direct toward your destination. Post videos and pictures on your profile, repost blog entries, provide information about your destination and keep in touch with previous and future tourists.  Also, there are many applications that people use while making travel plans that you can keep yourself familiar with.

How to sign up

To register for Facebook, you must enter a first and last name, e-mail, password, gender and birthday. A confirmation e-mail is then sent to your inbox and you must click the link in the message to activate your account. After this short process, you can get to work on your profile by uploading a photo, joining a network and filling in your information.

Social media optimization defines the use of new portals and sites designed to bring people of common interests together, and travel-related companies have recognized the marketing potential for such sites. At Simple Tourism, we specialize in the maintenance and development of your brand and destination via social media exposure. Social networking sites offer Internet users the opportunity to discover where to eat while on vacation, and which resorts have the best deals. These networks also provide businesses the opportunity to boost the link popularity of their main websites and draw potential subscribers to become regular visitors of their sites as well. When you sign on with Simple Tourism for our SMO package, you have the option of customizing a social media presence as it suits your business or bureau. Contact us today for a free quote.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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