Using Social Networking in Tourism Marketing: Linked In

Posted on August 4, 2009

socialnetworking-linkedinWhat is it?

Linked In is a social media site that puts professionals in touch with future employers, as well as linking them to past colleagues. This site combines the Education and Work Experience sections of Facebook with all of the subheadings of your resume to produce an online professional identity. If creating a personal brand is something you are setting out to accomplish, this site is a must to add to your list.

Who uses it?

Mostly professionals and college graduates use Linked In. A majority of users are those looking for a job, but it is never a bad idea to take advantage of self-promotion and tourism marketing services.

Benefits in Tourism Marketing

By creating a Linked In account, you have the opportunity to talk about your current occupation in the travel industry, as well as list links to your CVB or tourism bureau’s Web site. If your Web site has a blog, you can download an application that posts each article to your Linked In account for extra visibility of your content. Another option available on this site is a recommendations feature, allowing people you have worked or went to school with to write comments about your work ethic, professionalism and good business practices. By showcasing yourself as a professional in the travel business, you can further promote your destination.

How to sign up

Signing up for Linked In is very easy. Just enter your name, e-mail, postal code and country. Create a password and you can put your foot in the Linked In door. Be sure to continue filling out all of the appropriate fields when you are prompted. Providing past education and work history increases your viability and linkability online.

Social media optimization defines the use of new portals and sites designed to bring people of common interests together, and travel-related companies have recognized the marketing potential for such sites. At Simple Tourism, we specialize in the maintenance and development of your brand and destination via social media exposure. Social networking sites offer Internet users the opportunity to discover where to eat while on vacation, and which resorts have the best deals. These networks also provide businesses the opportunity to boost the link popularity of their main websites and draw potential subscribers to become regular visitors of their sites as well. When you sign on with Simple Tourism for our SMO package, you have the option of customizing a social media presence as it suits your business or bureau. Contact us today for a free quote.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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