Using Social Networking in Tourism Marketing: Twitter

Posted on August 6, 2009

socialnetworkingWhat is it?

Twitter is a social networking site that allows users to answer the question “What are you doing?” in 140 characters or less. People have the opportunity to “Follow” people from all over the world to keep up with friends, headlines or even celebrity gossip. There is no limit of how many people can you can follow, and if you no longer want to follow someone (or have someone follow you), you can turn this option off. Twitter also comes with a search box so you can search for people or ideas that interest you, and read those user updates.

Who uses it?

Twitter has a very all-inclusive group of users. News organizations post headlines, companies post updates and press releases, travel agencies post deals and packages, retail stores post discounts. On the flipside, the Average Joe and Jane can post anything about their personal life from updates about a boat he’s building in the garage, or how a new recipe was a big hit at the dinner table last night.

Benefits in Tourism Marketing

Because Twitter is so user-friendly and easily maintained, it is almost unspeakable to not have an account for your CV or tourism bureau. Adding travel aficionados (and future tourists) as friends and keeping up with their interests and wants can help you be more in-tune of what they are looking for. Also, use Twitter to keep up with your competition. Finally, if your travel agency keeps a running blog, you can “tweet” each blog entry, directing more traffic to your site, and hopefully to your destination. Tweeting travel deals, new resort features and package information are all possible ways to make Twitter work for your tourism marketing plan.

How to sign up

Twitter is as simple to register for as it is to use. Just create a user name and password, provide an e-mail address, enter a captcha and you are ready to go.

Social media optimization defines the use of new portals and sites designed to bring people of common interests together, and travel-related companies have recognized the marketing potential for such sites. At Simple Tourism, we specialize in the maintenance and development of your brand and destination via social media exposure. Social networking sites offer Internet users the opportunity to discover where to eat while on vacation, and which resorts have the best deals. These networks also provide businesses the opportunity to boost the link popularity of their main websites and draw potential subscribers to become regular visitors of their sites as well. When you sign on with Simple Tourism for our SMO package, you have the option of customizing a social media presence as it suits your business or bureau. Contact us today for a free quote.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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