Customize your Facebook Page With FBML

Posted on November 6, 2009

What started out as a small networking site for Harvard University students and later grew to the object of obsession of every college student in the country is now a primary source of communication for more than 300 million users. Facebook has had many changes since its dorm-room beginnings in 2004, but for the most part, the classic blue and white color scheme has remained the same.

While some people love the simplicity of Facebook’s interface, some businesses may wish to accessorize and personalize  pages with a few more bells and whistles to showcase their company’s features.  With a little bit of coding knowledge, you can have the best of both worlds.

Facebook Markup Language, or FBML, allows you create custom tabs within your company’s Facebook page to add widgets, custom CSS styles and interactive links to your company’s Web page. Travel and tourism businesses can benefit from this by showcasing travel deals and promotions, creating buttons linking to other social media accounts and explaining each service of your company in more detail.

Here is a screenshot of the  Contiki Holidays page on Facebook.

st-conkiti-screenshot

As you can see, they created a tab for each country they offer trips to for their clients. On each tab, they list different promotions and even have a game for users to play.

The beauty of FBML is the ability to be as elaborate or as simple as you desire. Pretty soon, all Facebook pages will be customized in some way or another with FBML. With tourism marketing and destination marketing becoming increasingly popular across social networks, it would be to the advantage of every CVB and travel-related business to be ahead of your competitors and start looking into the different customizations Facebook has to offer.

Simple Tourism is still getting the hang of custom tabs, too. You can check out our page on Facebook at www.facebook.com/simpletourism. We have a lot of tricks up our sleeves for FBML. Become our fan to track our progress and stay updated on our client news. See you there!

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

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