Survey Says Tourists Use Facebook and Twitter for Travel Planning

Posted on January 29, 2010

Facebook-for-tourismEver wonder if social media is really worth the effort for your travel or tourism business?

(Insert a resounding “YES” here.)

This week, Ypartnership and the U.S. Travel Association released a survey of 2,200 American adults and found that 59% of the active travelers have visited social networking sites like Facebook (about 50%) or MySpace (about 25%).

The survey goes on to state that 49% of the travelers use sites like Facebook and MySpace to upload photos and videos, 46% rate products and services, and 25% contribute to blogs.

While these numbers stand by themselves to prove the presence of travelers using social media, there are even more detailed statistics about how Facebook is being used in travel planning:

  • 1 in 10 Facebook users seek travel advice
  • 1 in 20 join fan pages or groups with common travel interests
  • 11% ask advice about a destination
  • 6% learn about travel deals
  • 5% get updates on destinations

What this survey proves is that now, more than ever, travelers have resources at their fingertips to help them make more informed decisions about travel. If you don’t have a presence on popular social media sites like Facebook, Twitter, YouTube or MySpace, you are missing out! Right now, future tourists are online planning their trip to a location near you. Are you doing everything you can to give them the information they need to get them to your destination?

Jessica Swink is a freelance writer specializing in articles about social media marketing and SEO for travel.

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