How To Increase Travel and Tourism Facebook Fan Page Numbers

Posted on February 2, 2010

how-to-get-facebook-fansOne of the toughest battles I personally fight every day is increasing our clients’ fan numbers on Facebook. After reaching the milestone numbers of 100, 500 and every 50-member mark after that, you would think we just won the lottery each time.

Of course, there is no magic formula to gain thousands of followers in a certain period of time. It takes the right combination of different methods, and a lot of patience. Here are a few things that tend to work for the travel industry:

  • Most importantly, remember the social part of social media. If you create a Facebook page but do not keep your status updated and fresh content pouring in, you are giving your fans no reason to keep coming back.
  • Make it fun. Facebook has tons of applications and resources for free to take advantage of. Post a poll or quiz on your page’s wall, make customized tabs across the top of the page, create a photo contest or have your fans send in stories about their stay. Think about it: if you weren’t the administrator of that page, would you be a fan?
  • People love a good deal. Any kind of promotions or discounts you can offer to your followers will help them not only get a great deal, but let you see the fruition of your social media efforts. Offer something for free, or at a discounted rate when your future tourists mention they saw you on Facebook.
  • Link your blog and Twitter to your Facebook page. Here is the perfect opportunity to sell your destination through words. You can post your blog articles on your wall, which will provide constant information to your future tourists.

These are just a few tips that I’ve seen to work wonders. Remember, keep your goals attainable, but don’t be surprised when they are surpassed in a short matter of time. Have fun, but remember that having a Facebook page isn’t instantly successful. Put some work into it and you’ll be amazed at the results!

Jessica Swink is a freelance writer specializing in travel SEO and social media marketing.

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