Reach Out to Traveling 20-Somethings Through Social Media

Posted on March 22, 2010

It isn’t a secret. Actually, you’d have to be living underground for the past 10 years to avoid it.

People crave their social media networks.

Facebook and Twitter are no longer just Web sites, but verbs used to describe online activity. We are a culture that is tuned in and connected to each other easier than ever.

However, have you ever stopped to realize just how dependent we are becoming to social media?

The wonderful people at eMarketer have recorded these numbers for us, which reveal some valuable information for destination marketing to 20-year-olds.

As soon as people under 25 years old wake up, 31% of them are checking and updating Facebook and/or Twitter. This is significant, meaning that the first priority of these people in the morning before they do anything else is tuning in to find out what happened over night.

How can you use this in tourism and destination marketing? Easy.

  • Make sure you aren’t forgetting your 20-something and college-aged audiences when advertising and marketing your destination
  • Find unique ways to draw in their attention with words like “affordable” “group rates” and “make unforgettable memories”
  • Seek out this age group on Facebook by searching for interests or fan pages. Then, bring them information they want to see about your destination.
  • Post to your Facebook pages and Twitter feeds over night, so when this age group is catching up on what they missed over night, they will find your posting

Jessica Swink is a freelance writer specializing in articles about SEO for travel Web sites, European hotel booking,  and professional social media services.

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