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Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]
Need help with your Facebook promotion? Contact Simple Tourism today at 757-499-1990!
Not everybody is happy with Facebook right now. Accusations of breach of privacy and disregard for online safety have prompted grassroots protests and mass deletions of accounts on the premise that not only does the social network do nothing to protect user privacy, but [...]
How to reach key target demographics when planning your tourism marketing campaign in social media.
Most successful ventures in life generally start with a plan. Unfortunately, most who decide to use social media for travel marketing forgo necessary strategy. Through the careful planning and interacting on these networks (and others), you can drive traffic to your destination.
Can you make a destination viral? With a well thought-out strategy and a little bit of creativity, the sky is the limit on your destination marketing efforts.
There’s a new player in social media world and it’s coming to your playground.
Foursquare, a new social networking site, is a location-based version of Twitter. Users set up an account, and install an app on their phone which uses GPS to “check in” to different locations. Users can connect Foursquare to Twitter and post where [...]
If it’s time to plan the family vacation, who is the one who typically does all of the homework? Beyond the initial “Hey, let’s go to the beach” conversation, typically, it’s the Mom who plans the events, the hotels, the logistics and makes sure everyone gets there with a toothbrush. Considering how the majority of event planning is done on the Internet these days, especially on social media channels, how is your destination catering to vacation planners?
There is no magic formula to gain thousands of followers in a certain period of time. It takes the right combination of different methods, and a lot of patience. Here are a few things that tend to work for the travel industry.
Ever wonder if social media is really worth the effort for your travel or tourism business?
(Insert a resounding “YES” here.)
This week, Ypartnership and the U.S. Travel Association released a survey of 2,200 American adults and found that 59% of the active travelers have visited social networking sites like Facebook (about 50%) or MySpace (about [...]
Being a social media guru now and having the opportunity to help CVBs and tourism bureaus with Facebook and Twitter marketing, I am constantly looking for ways other tourism and travel businesses are using social media.
What I didn’t expect to find this afternoon was this:
