Using Foursquare in Tourism Marketing

February 15, 2010 View Comments

There’s a new player in social media world and it’s coming to your playground.
Foursquare, a new social networking site, is a location-based version of Twitter. Users set up an account, and install an app on their phone which uses GPS to “check in” to different locations. Users can connect Foursquare to Twitter and post where [...]

Marketing to Moms on Facebook

February 8, 2010 View Comments

If it’s time to plan the family vacation, who is the one who typically does all of the homework? Beyond the initial “Hey, let’s go to the beach” conversation, typically, it’s the Mom who plans the events, the hotels, the logistics and makes sure everyone gets there with a toothbrush. Considering how the majority of event planning is done on the Internet these days, especially on social media channels, how is your destination catering to vacation planners?

How To Increase Travel and Tourism Facebook Fan Page Numbers

February 2, 2010 View Comments

There is no magic formula to gain thousands of followers in a certain period of time. It takes the right combination of different methods, and a lot of patience. Here are a few things that tend to work for the travel industry.

Survey Says Tourists Use Facebook and Twitter for Travel Planning

January 29, 2010 View Comments

Ever wonder if social media is really worth the effort for your travel or tourism business?
(Insert a resounding “YES” here.)
This week, Ypartnership and the U.S. Travel Association released a survey of 2,200 American adults and found that 59% of the active travelers have visited social networking sites like Facebook (about 50%) or MySpace (about [...]

Tourism Facebook Marketing: You’re Doing it Wrong

January 21, 2010 View Comments

Being a social media guru now and having the opportunity to help CVBs and tourism bureaus with Facebook and Twitter marketing, I am constantly looking for ways other tourism and travel businesses are using social media.

What I didn’t expect to find this afternoon was this:


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