CVB, DMO, Tourism & Destination Marketing - Online Marketing and SEO for Travel and Tourism Sites » Event Planners

What You Can Learn From BP’s Mistakes

admin — Wed, 07 Jul 2010 21:01:57 +0000

Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make one bumbling decision after the next. It didn’t take long for every move that that BP made (many of them sluggish and poorly executed) to be scrutinized and commented upon by everyone who had an internet connection. BP quickly learned that they weren’t just managing an environmental disaster, they were managing a PR disaster – one they still haven’t grasped.

It’ll be years before the victims of this disaster recover, if at all. But, as we can’t unring that bell (or in this case, put the oil back in the pipe), we have to focus on what we can do to facilitate recovery for the lovely coastal towns whose beaches and reputations were stained by this disaster.

If you’ve got marketing dollars, now is the time to spend them.

Your tourism, visitor’s bureau, local or regional website needs to be addressing all the wonderful features of your town and reminding vacationers that you’re still open for business. If you’ve got local photographers, invite them to submit new photos and then get those photos out through Flickr, Facebook and Twitter.

Build a social media campaign, like this one run by the Jamestown Foundation that encourages past visitors to talk about their vacations and events. If you’ve got a YouTube channel, so much the better. Link to vacation videos that show your sparkling beaches, your lovely shops, your friendly locals and fantastic restaurants. Need some inspiration? Check out Currituck County, North Carolina. Now is an excellent time to invest in a pay-per-click campaign that helps users reconnect with your town or find you for the first time.

Family vacations, reunions, honeymoons and holidays are all still happening. Make sure these people know that good things are still happening at your place, too.

Melissa Baumann is a Search Marketing and Tourism Specialist as well as a seasoned world traveler.

Armed Forces Reunions, Inc. – Site Design and Database Management

admin — Mon, 06 Jul 2009 13:09:35 +0000

Get a professional on your side! Whether you need help with military reunion planning or meeting planning for a military association or government conference, Armed Forces Reunions, Inc. (AFRI) is a recognized leader in the hospitality industry. Join forces with AFRI and secure an ally in site selection, hotel contract negotiation, and event management. Allow the negotiating power of an industry expert to obtain better rates and more favorable contracts for your group. Sit back and relax while AFRI smoothly guides you to a perfect reunion or event, and everyone can enjoy time spent with friends and associates.

Armed Forces Reunions, Inc.

When AFRI needed a re-design of their Web site, they contacted Simple Tourism at CINIVA Systems. We not only provided a clean, themed design with a nice Flash banner, but have also worked with AFRI to customize forms and database programming so they can collect data for reunions more efficiently. If you are in need of a simple reservation engine or means to collect money online for trip and events, Simple Tourism can help turn your Web site into a money-maker. Contact us today to learn more.

All Aboard Tours – Site Design

admin — Fri, 03 Jul 2009 18:39:30 +0000

All Aboard Tours and Travel offers a wide range of full service tours for groups of all ages that include deluxe motor coaches equipped with lavatories, VCRs and microphones for tour leaders. They arrange the hotel accommodations, meals, professional guides, and many varied and interesting sightseeing experiences. They also customize the tours to your exact specifications with respect to both attractions and your economic requirements.

All Aboard Tours

All Aboard Tours offers customized itineraries for pre-formed adult and student groups, including our exclusive ”College Awareness” programs for secondary schools. Fixed date departure tours are available for individual foreign exchange students living in the United States. The company is also one of our oldest tourism website clients, for whom we’ve done site design and database managment, as well as an occasional e-marketing campaign.

Do you operate a tour company or receptive service and need a web site to showcase your expertise? Contact Simple Tourism today for a free estimate on your project.

Meetings Worldwide – Site Design

admin — Fri, 03 Jul 2009 18:14:15 +0000

Meetings Worldwide is the official site International Destinations Inc. IDI serves as the US / North American bureau’s preeminent resource for international meeting planners in contacting leading conference and meeting venues around the world. Meetings Worldwide offers information and assistance to impact decisions on site selection for events large and small.

Meetings Worldwide

When you visit Meetings Worldwide you’ll find information on the five major cities where IDI can plan a successful conference or retreat for your corporation. Browse information on accommodations in Cancun, Auckland, Istanbul, Paris, and South Africa, and request and estimate for IDI’s services.

Do you operate an event planning service tied into the tourism industry, and need a web site to showcase your expertise? Contact Simple Tourism today for a free estimate on your project.