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Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]
So you’ve realized that writing articles for your tourism Web site is a major contributor to site traffic, but you aren’t sure what to start writing about. Constantly coming up with blog ideas can be tiresome, and it can interfere with your already busy day-to-day routine. When blogger’s block kicks you when you are down, [...]
While asthetics might get a person to visit your destination, it may not get them to your Web site. When someone is thinking about different locations for vacation, a quick Google search may be all the research they do. Where your travel site comes up in page results could be the determining factor if you [...]
If your CVB or tourism bureau rarely or never sees its city being used for conventions or meetings, it may not mean that your destination doesn’t have much to offer. It might need a brand makeover. How does your DMO or CVB cater its Web site to make its city or town appeal to visitors?
No [...]
Does your CVB or tourism bureau use social media in its destination marketing plan? If not, what are you waiting for?
According to a recent study, 81 percent of all marketers surveyed said their social media efforts have generated exposure to their business, and 61 percent of marketers saw an increase in Web traffic. If your [...]
If you have a perfect vacation getaway for rent and you do not have a place online to publicize, you are already behind. When people consider a vacation, they go online to get as many details about a destination as possible. There next step is almost always “Where should we stay?”
Other than getting your condo [...]
For some, a dog or cat is much more than a pet: it’s a member of the family. So when you go on a trip, how can you make sure your four-legged friend gets to tag along, hassle free? Do your homework.
Transportation by air
Most airlines will allow small animals to be carried on board the [...]
When it comes to social media marketing, if your CVB or tourism bureau doesn’t at least have a presence in networking sites, you are already behind. According to a recent story, interactive marketing is forecasted to represent 21 percent of all marketing dollars spent in 2014, making it a $55 billion industry. Companies involved with [...]
Some people have the opportunity to travel often. Whether on official business trips or traveling for fun, these folks can tell you all the best places to eat, sleep and visit in cities across America. I personally think these are the best friends to have. They give me the heads up on all of the [...]
For some travelers, golf is a perfect relaxation getaway. If your destination includes or is close to golf courses, country clubs or golf trails, don’t let your CVB or tourism bureau miss out on an important traveler coming to your neck of the woods: the golfer. Reach out to these tourists by adding a link [...]
