What You Can Learn From BP’s Mistakes

July 7, 2010 View Comments

Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]

Currituck County – PPC Campaigns

June 30, 2009 View Comments

Especially in the current economy, the fight for tourism dollars is intense. When you are a low-traffic shoreline destination on the Atlantic Coast, you have to compete for attention among larger markets like Myrtle Beach, Virginia Beach, and Nags Head. So when the tourism department of Currituck County, North Carolina approached us to manage their PPC campaigns, we rolled up our sleeves and dove right into the surf.