What You Can Learn From BP’s Mistakes

July 7, 2010 View Comments

Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]

Currituck County Wins for Online Marketing Strategies

June 23, 2010 View Comments

The dynamic marketing team of Currituck County Department of Tourism and Travel recently came away winners at this year’s Destination Marketing Achievement Awards hosted by VisitNC. The awards are designed to recognize the best innovations in tourism marketing for the state, and we’re proud to say that Simple Tourism, the premier tourism SEO and social marketing firm, had a hand in their success.

The Facebook Backlash and Your Social Campaigns: Should You Be Worried?

May 18, 2010 View Comments

Need help with your Facebook promotion? Contact Simple Tourism today at 757-499-1990!
Not everybody is happy with Facebook right now. Accusations of breach of privacy and disregard for online safety have prompted grassroots protests and mass deletions of accounts on the premise that not only does the social network do nothing to protect user privacy, but [...]

Tourism Facebook Marketing: You’re Doing it Wrong

January 21, 2010 View Comments

Being a social media guru now and having the opportunity to help CVBs and tourism bureaus with Facebook and Twitter marketing, I am constantly looking for ways other tourism and travel businesses are using social media.

What I didn’t expect to find this afternoon was this:

Phone Apps Help Tourism Businesses Keep Travelers Informed

December 23, 2009 View Comments

These days, if somebody is in a strange city and looking for a place to eat, he may pull out his smart phone and call up an application like the one for Yelp to track down a specific cuisine. If somebody is lost, one can use an application from Mapquest or Google to locate where they need to be. General travel apps for finding restaurants and hotels prove popular, but if you manage the tourism for a specific destination you may wish to consider having an app developed to better showcase your region to visitors.

Customize your Facebook Page With FBML

November 6, 2009 View Comments

What started out as a small networking site for Harvard University students and later grew to the object of obsession of every college student in the country is now a primary source of communication for more than 300 million users. Facebook has had many changes since its dorm-room beginnings in 2004, but for the most [...]

Go “Out”! Top GLBT Travel Experts on Twitter

October 7, 2009 View Comments

Those involved in the travel industry might not be aware of the economic stimulation gay and lesbian travelers can bring to a destination. Indeed, there are cruise lines that devote entire itineraries for GLBT couples and families, and many major cities in the US offer maps and guides pinpointing attractions and shops of interest. It stands to reason that gays and lesbians using social media to mine information will seek out the experts in GLBT travel and tourism, and if you thrive in this industry it could help to take a tip from the following top Twitter users and devote time marketing to this important subset of the population.

Top Disney Vacation Experts to Follow on Twitter

September 23, 2009 View Comments

No doubt about it, a trip to any of the amazing Disney theme parks is an event to remember. One might argue, too, that the planning involved in such a vacation is an event in itself. Having spent a long weekend at the Animal Kingdom Lodge in Orlando and enjoying all the amenities of a [...]

How Hotels and Inns are Using Social Media

September 18, 2009 View Comments

As an innkeeper or marketing manager of a boutique hotel or bed and breakfast, you may not be aware of the potential traffic increase to your Web site via social networking. You may have a Facebook page or a Twitter account connected to your business, but you may also wonder what more can you do [...]

Using Social Networking in Tourism Marketing: Facebook

August 6, 2009 View Comments

What is it?
Facebook is one of the front-line social networking sites on the Internet. With a few clicks of the mouse, users have the opportunity to create a profile online, listing as much or little information they desire including everything from political affiliations to favorite books, interests to work history. Keeping up with friends, coworkers [...]


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