What You Can Learn From BP’s Mistakes

July 7, 2010 View Comments

Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]

Tourism Marketing During College Football Season

November 5, 2009 View Comments

I love football.
When I was a baby, my mom made me wear an Auburn University cheerleader outfit. At age 5,  I could throw and catch a football with all the boys on the playground. In middle school, I knew every team in the SEC and which teams I hated most. After high school, I went [...]

Travel the US via Twitter – Follow the States

September 10, 2009 View Comments

Where in the USA do you want to go today? If you use the Internet to plan family and adventure trips, perhaps you have browse sites developed by the many tourism bureaus established around the country. For every state and territory in the union, there is a department encompassing that entire region, and multiple cities [...]

Currituck County – E-Mail Marketing

July 6, 2009 View Comments

In Currituck County, the most desired form of lodging is a beautiful vacation rental by the Atlantic shore. There are hundreds of beach homes available for rent year round in the Outer Banks, perfect for family reunions, college get-togethers or destination weddings. Currituck County’s Department of Travel and Tourism wanted to get a head start on booking rentals for the prime tourist season, and Simple Tourism devised an eye-catching e-mail blast that went out to thousands of opt-in site visitors

Currituck County – PPC Campaigns

June 30, 2009 View Comments

Especially in the current economy, the fight for tourism dollars is intense. When you are a low-traffic shoreline destination on the Atlantic Coast, you have to compete for attention among larger markets like Myrtle Beach, Virginia Beach, and Nags Head. So when the tourism department of Currituck County, North Carolina approached us to manage their PPC campaigns, we rolled up our sleeves and dove right into the surf.