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Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]
So you’ve realized that writing articles for your tourism Web site is a major contributor to site traffic, but you aren’t sure what to start writing about. Constantly coming up with blog ideas can be tiresome, and it can interfere with your already busy day-to-day routine. When blogger’s block kicks you when you are down, [...]
While asthetics might get a person to visit your destination, it may not get them to your Web site. When someone is thinking about different locations for vacation, a quick Google search may be all the research they do. Where your travel site comes up in page results could be the determining factor if you [...]
If your CVB or tourism bureau rarely or never sees its city being used for conventions or meetings, it may not mean that your destination doesn’t have much to offer. It might need a brand makeover. How does your DMO or CVB cater its Web site to make its city or town appeal to visitors?
No [...]
Does your CVB or tourism bureau use social media in its destination marketing plan? If not, what are you waiting for?
According to a recent study, 81 percent of all marketers surveyed said their social media efforts have generated exposure to their business, and 61 percent of marketers saw an increase in Web traffic. If your [...]
