Tag Archive | "destination marketing"

What You Can Learn From BP’s Mistakes

July 7, 2010 View Comments

Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]

How Social Media in Destination Marketing Works

August 7, 2009 View Comments

Does your CVB or tourism bureau use social media in its destination marketing plan? If not, what are you waiting for?
According to a recent study, 81 percent of all marketers surveyed said their social media efforts have generated exposure to their business, and 61 percent of marketers saw an increase in Web traffic. If your [...]