Blog, Boutique Travel, Event Planners, Hotels and Inns, Miscellaneous, PPC, Restaurants, Social Media Breakdown, Tour Companies, Tourism Bureaus, Tourist Attractions, Travel Agencies, Travel Websites
Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]
How to reach key target demographics when planning your tourism marketing campaign in social media.
Most successful ventures in life generally start with a plan. Unfortunately, most who decide to use social media for travel marketing forgo necessary strategy. Through the careful planning and interacting on these networks (and others), you can drive traffic to your destination.
Can you make a destination viral? With a well thought-out strategy and a little bit of creativity, the sky is the limit on your destination marketing efforts.
If it’s time to plan the family vacation, who is the one who typically does all of the homework? Beyond the initial “Hey, let’s go to the beach” conversation, typically, it’s the Mom who plans the events, the hotels, the logistics and makes sure everyone gets there with a toothbrush. Considering how the majority of event planning is done on the Internet these days, especially on social media channels, how is your destination catering to vacation planners?
There is no magic formula to gain thousands of followers in a certain period of time. It takes the right combination of different methods, and a lot of patience. Here are a few things that tend to work for the travel industry.
Ever wonder if social media is really worth the effort for your travel or tourism business?
(Insert a resounding “YES” here.)
This week, Ypartnership and the U.S. Travel Association released a survey of 2,200 American adults and found that 59% of the active travelers have visited social networking sites like Facebook (about 50%) or MySpace (about [...]
Being a social media guru now and having the opportunity to help CVBs and tourism bureaus with Facebook and Twitter marketing, I am constantly looking for ways other tourism and travel businesses are using social media.
What I didn’t expect to find this afternoon was this:
What started out as a small networking site for Harvard University students and later grew to the object of obsession of every college student in the country is now a primary source of communication for more than 300 million users. Facebook has had many changes since its dorm-room beginnings in 2004, but for the most [...]
An innkeeper at a popular Gainesville Bed and Breakfast recently confided how frequently he monitors the guest reviews on travel websites like TripAdvisor and Travelocity, despite the heart-pounding worry of finding a less than stellar evaluation of his business. Sites like these, which fall into a growing demographic of social networks catering to the travel [...]
