Tag Archive | "Facebook"

What You Can Learn From BP’s Mistakes

July 7, 2010 View Comments

Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]

Reach Out to Traveling 20-Somethings Through Social Media

March 22, 2010 View Comments

How to reach key target demographics when planning your tourism marketing campaign in social media.

Creating a Social Media Plan for Tourism Marketing

March 4, 2010 View Comments

Most successful ventures in life generally start with a plan. Unfortunately, most who decide to use social media for travel marketing forgo necessary strategy. Through the careful planning and interacting on these networks (and others), you can drive traffic to your destination.

Spread the Tourism Love: Make it Viral

March 1, 2010 View Comments

Can you make a destination viral? With a well thought-out strategy and a little bit of creativity, the sky is the limit on your destination marketing efforts.

Marketing to Moms on Facebook

February 8, 2010 View Comments

If it’s time to plan the family vacation, who is the one who typically does all of the homework? Beyond the initial “Hey, let’s go to the beach” conversation, typically, it’s the Mom who plans the events, the hotels, the logistics and makes sure everyone gets there with a toothbrush. Considering how the majority of event planning is done on the Internet these days, especially on social media channels, how is your destination catering to vacation planners?