Once upon a time, if you had an issue with a particular vendor or store, you did one of three things. If the business was local, you probably drove to the location to lodge your complaint or extend your compliment. If you wanted to deal with a national company, you might have written a letter [...]
Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]
Yelp, an online business rating site, allows people to log on, create accounts and provide a glimpse into a business’s services for other future customers. It is in every tourism and travel business’s interests to take the following steps to help make this process easier for their visitors.
How to reach key target demographics when planning your tourism marketing campaign in social media.
Most successful ventures in life generally start with a plan. Unfortunately, most who decide to use social media for travel marketing forgo necessary strategy. Through the careful planning and interacting on these networks (and others), you can drive traffic to your destination.