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Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]
How to reach key target demographics when planning your tourism marketing campaign in social media.
Ever wonder if social media is really worth the effort for your travel or tourism business?
(Insert a resounding “YES” here.)
This week, Ypartnership and the U.S. Travel Association released a survey of 2,200 American adults and found that 59% of the active travelers have visited social networking sites like Facebook (about 50%) or MySpace (about [...]
What is it?
Facebook is one of the front-line social networking sites on the Internet. With a few clicks of the mouse, users have the opportunity to create a profile online, listing as much or little information they desire including everything from political affiliations to favorite books, interests to work history. Keeping up with friends, coworkers [...]
What is it?
Delicious is a straight-forward social bookmarking site that allows users to search for articles by keyword, or tags. You can also join networks, allowing you to find friends and interesting people to see what they are bookmarking. Sending and receiving pages of interest can be achieved by a few clicks of a button.
Who [...]
What is it?
FriendFeed allows users to find friends and join in conversations with people across the world with similar interests. This site serves mainly as an aggregator, or one that combines all of your existing social media accounts and puts them in one spot, displaying all of your activity on one page and allowing your [...]
What is it?
Linked In is a social media site that puts professionals in touch with future employers, as well as linking them to past colleagues. This site combines the Education and Work Experience sections of Facebook with all of the subheadings of your resume to produce an online professional identity. If creating a personal brand [...]
What is it?
MySpace is a popular social networking site where users can share information, pictures of themselves and communicate with friends online. This site began as a networking site for musicians and bands to share music and gather a fan base, but it quickly evolved into a space for everyone. Each profile displays the user’s [...]
What is it?
Ning is a different type of social networking site directed more toward individual businesses, interests, hobbies or organizations rather than individuals. Although individuals can have their own page, Ning promotes updates for an organization and creates a network of followers with similar interests. With a Ning profile, you can post pictures, video and [...]
If pictures are truly worth a thousand words, tourists and travelers are singing songs in unison about destinations worldwide on photo sharing sites. Photo sharing is a genre of social media that often gets left out of discussions around the social media watercooler conversations about Facebook, Twitter and MySpace. This is something CVB and tourism [...]
