Tag Archive | "tourism marketing"

What You Can Learn From BP’s Mistakes

July 7, 2010 View Comments

Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]

Target Your Tourism Advertising To Golfers

July 30, 2009 View Comments

For some travelers, golf is a perfect relaxation getaway. If your destination includes or is close to golf courses, country clubs or golf trails, don’t let your CVB or tourism bureau miss out on an important traveler coming to your neck of the woods: the golfer. Reach out to these tourists by adding a link [...]

Travel Advertising and Destination Marketing Through Pictures

July 30, 2009 View Comments

If pictures are truly worth a thousand words, tourists and travelers are singing songs in unison about destinations worldwide on photo sharing sites. Photo sharing is a genre of social media that often gets left out of discussions around the social media watercooler conversations about Facebook, Twitter and MySpace. This is something CVB and tourism [...]

Social Networking Travel Applications Encourage Travel

July 30, 2009 View Comments

Social networking and social media Web sites can give CVBs and tourism bureaus an opportunity to take advantage of marketing their destinations to the entire world. A simple keyword search of “travel” in Facebook search yields quite a few applications. Here is a brief description of the top five applications, organized by number of users.

Travel [...]