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Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]
How to reach key target demographics when planning your tourism marketing campaign in social media.
Most successful ventures in life generally start with a plan. Unfortunately, most who decide to use social media for travel marketing forgo necessary strategy. Through the careful planning and interacting on these networks (and others), you can drive traffic to your destination.
Can you make a destination viral? With a well thought-out strategy and a little bit of creativity, the sky is the limit on your destination marketing efforts.
Ever wonder if social media is really worth the effort for your travel or tourism business?
(Insert a resounding “YES” here.)
This week, Ypartnership and the U.S. Travel Association released a survey of 2,200 American adults and found that 59% of the active travelers have visited social networking sites like Facebook (about 50%) or MySpace (about [...]
An innkeeper at a popular Gainesville Bed and Breakfast recently confided how frequently he monitors the guest reviews on travel websites like TripAdvisor and Travelocity, despite the heart-pounding worry of finding a less than stellar evaluation of his business. Sites like these, which fall into a growing demographic of social networks catering to the travel [...]
No doubt about it, a trip to any of the amazing Disney theme parks is an event to remember. One might argue, too, that the planning involved in such a vacation is an event in itself. Having spent a long weekend at the Animal Kingdom Lodge in Orlando and enjoying all the amenities of a [...]
Where in the USA do you want to go today? If you use the Internet to plan family and adventure trips, perhaps you have browse sites developed by the many tourism bureaus established around the country. For every state and territory in the union, there is a department encompassing that entire region, and multiple cities [...]
What is it?
Twitter is a social networking site that allows users to answer the question “What are you doing?” in 140 characters or less. People have the opportunity to “Follow” people from all over the world to keep up with friends, headlines or even celebrity gossip. There is no limit of how many people can [...]
It’s no secret people are turning to the Internet to plan vacations and reserve lodging. Travelers looking forward to a trip to the Outer Banks especially need to act quickly in order to secure a nice vacation rental near the beach, and the Web is a great resource for previewing available cottages and rooms. However, even in this digital age the Web moves only so fast – where real time is concerned, one needs more immediacy in planning. Using social media networks like Twitter are good for planning a great vacation.