Used to be you’d see a billboard advertising a product or service with a phone number underneath the company logo. Then the phone number became a website address, then a Facebook user name alongside the unmistakable blue square with rounded corners. Today, you are more likely to find advertisements that display none of these things [...]
What can a business do on Twitter to improve their social media clout and click-through rating? As somebody who works in social media, I’m asked this often. Where Facebook and YouTube appear to offer businesses a clear understanding of how they work and how they benefit others, Twitter remains an enigma. Business marketers know they [...]
Of all the lessons learned from the BP debacle, the most important was the first one BP learned. The internet is a powerful PR tool that can crush you quickly. Bad news gushed across the internet like…well, like a broken pipe. In the days, and now weeks, following the initial report, BP continued to make [...]
How to reach key target demographics when planning your tourism marketing campaign in social media.
Most successful ventures in life generally start with a plan. Unfortunately, most who decide to use social media for travel marketing forgo necessary strategy. Through the careful planning and interacting on these networks (and others), you can drive traffic to your destination.